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Eating Elephants

The E&C Book Club

Eating Elephants

How do you read a book every week for 52 weeks? Easy... In our Eating Elephants Book CLub


The E&C Book Club for Business Leaders

All the hard work is done for you. Just put aside your lunch hour one day a week, a moment at the end of the day or by starting your day with the Eating Elephants book of the week.

What we've discovered in the 30 plus years of coaching and mentoring business owners is the one habit that exists between all of our successful partners and leaders we work with - they read daily and continue to develop themselves. They prioritise and make every effort to build this discipline into their development.

But if you're like most of our members, and find yourself so time poor, Eating Elephants will benefit you. We've engineered a new, fun and engaging way to learn directly from the highest level authors and thinkers.

It's free, it's quick and it's a great way to keep developing your Thinking, Leadership, Innovation and Growth.

Eating an elephant can only be done one way - one bite at a time. Let us introduce you to Eating Elephants - E&C's way of bringing to our members a fast, easy way to swallow education 'on tap' - 1 book each week for 52 weeks of the year.


The Learning Difference:

Exclusive Content:

You will be taught directly by the authors, CEOs and experts themselves for optimal and efficient learning in each topic. We do all the hard work of reading the books, then we wrap up the books in a bite sized summary, where you get all the knowledge and benefits!

Handpicked by our Team:

Our executive coaches handpicked each weeks book. We have curated and crafted a mix of books that will keep you on top of the latest and best teaching from the business world.

Fun, Engaging & Efficient Learning

You get access to exclusive videos, audio, workbooks and cheat sheets that you can use in any combination to best suit your learning lifestyle!


Your Instructor


Andrew Molloy
Andrew Molloy

For the past 9 years, Andrew Molloy has served in, and advised to, SME businesses all around Australia. A recognised authority on digital marketing, branding, social media strategy and disruptive marketing, he has been credited for his strategic and practical way of working with start ups, SME's and sporting organisations.

Graduating from Deakin University with a Commerce Degree (Marketing & Management) Andrew graduated at the start of the social media era, meaning he was able to apply business foundations into the social media landscape form the very start of the digital revolution.

Passions: Family, technology, sport, long walks on the beach, and good wine

Specialties: Marketing, Strategic Branding, Social Media, Websites, Apps, Innovation


Class Curriculum


  Welcome
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  Week One
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  Week Three
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  Week Four
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  Week Five
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  Week Six
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  Week Seven
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  Week Eight
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  Week Nine
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  Week Sixteen
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  Week Seventeen
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  Week Eighteen
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  Week Twenty Two
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  Week Twenty Three
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  Week Twenty Five
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  Week Twenty Six
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  Week Twenty Seven
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  Week Twenty Eight
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  Week Twenty Nine
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  Week Thirty
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  Week Thirty Two
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  Week Thirty-Three
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  Week Thirty-Four
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!